Cognate's Trademark Blog

Island Company Sues PacSun, Kendall and Kylie Jenner

Thumb one jennerIsland Company, a retailer in West Palm Beach, Florida, is suing PacSun, Kylie and Kendall Jenner for trademark infringement, as reported by Vanity Fair. The two sisters, who launched a clothing line for PacSun in 2013, used a confusingly similar phrase and design to Island Company in their line of clothing.

The plaintiff began using the phrase, “Quit Your Job/ Buy a Ticket/ Get a Tan/ Fall in Love/ Never Return,” on clothing in 2005, and filed to federally register the phrase in July 2009. The registration was completed in March 2010.

The Jenner sisters created the phrase “Run Away/Fall in Love/ Never Return,” for their clothing line sometime after 2013, and used a similar style to print the words. PacSun said, “It’s likely to cause confusion, mistake and deception among consumers, the public and the trade as to whether defendants’ products or services are affiliated with, sponsored by or endorsed by plaintiff.”Thumb two jenner

While the Jenners have not yet publicly commented on the situation, Island Company has asked them to immediately cease and desist from using the mark.

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