Cognate's Trademark Blog

George Washington University Study Suggests Trademark Count Better Indicator of Innovation Than Patent Count

A 2017 study and report  by  The George Washington University has benchmarked the most common innovation proxies, and come to the conclusion that the size of a company’s trademark portfolio is a more consistent indicator of innovation than patent count or R&D expenditure.

A report inWorld Trademark Review, comments.

The result adds to the evidence that trademarks hold value beyond simple exclusivity and recognition, with one of the academics telling World Trademark Review  that it may indicate that these rights “are actually undervalued”.

Read the full  WTR report and commentary

Read the study  Innovation Worth Buying: The Fair-Value of Innovation Benchmarks and Proxies

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