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Iconic Australian Beach At Center Of Corporate Trademark Tussle In The U.S.

“Everybody uses the name Bondi Beach, and for it just to be restricted by one organisation in the whole of America, it just seems wrong. It’s just completely wrong.”

Australia’s most iconic beach, Bondi , has been at the centre of an international trademark tussle between a Sydney cosmetics company and multinational fashion giant Abercrombie & Fitch.

The Australian Broadcasting Corporation reports:

The United States retailer, which has no presence in Australia, is the registered owner of the ‘Bondi Beach’ trademark in the US for a range of products, including beauty lotions, body sprays and fragrances.

When Sydney company Bondi Wash applied to trademark its name in the US, it was prevented from doing so because of the similarity to Abercrombie & Fitch’s existing rights.

The case has raised concerns about foreign companies gaining exclusive ownership of high-profile Australian place names in their branding. “I think it’s really disappointing,” Waverley Mayor Sally Betts said.

She has directed her council to write to Abercrombie & Fitch to demand the company relinquish its trademark rights in the US, as well as contacting Federal Trade Minister Steven Ciobo’s office in the hope the Minister can add his voice to the issue.

Read on to learn which other iconic Australian spots have been trademarked by international corporations.

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