Cognate's Trademark Blog

Some Important Trademark Stories From The Past Week

There’s been some big stories in trademark over the past week and as stories go it doesn’t get bigger than our first one. New Balance and their award by a Chinese court.

Virtually every corner of the legal media has reported the development so here’s the BBC version for you to have a look at.


Title: New Balance wins record China trademark award

Author: BBC

Date: 24 August 2017


Extract:  New Balance has won a record payout in a Chinese trademark case after three local shoemakers were found to have infringed the brand’s “N” logo. A Chinese court awarded the US sportswear firm more than 10 million yuan (£1.2m; $1.5m). Lawyers believe it to be the highest award to a foreign company in a trademark dispute in China. The country has been tightening its laws to tackle the widespread problem of trademark abuse.



Title: Greenberg Traurig’s Ian C. Ballon and Susan L. Heller Again Named “Top Intellectual Property Lawyers” in California by the Daily Journal


Date: 21 August 2017


Extract: Global law firm Greenberg Traurig, LLP’s Ian C. Ballon and Susan L. Heller have been included in the Daily Journal’s 2017 list of “Top Intellectual Property Lawyers” in California. Both Ballon and Heller have consistently been named to the list since its inception in 2003. Ballon is co-chair of the firm’s Global Intellectual Property & Technology Practice. Heller is chair of the firm’s Global Trademark and Brand Management Group and co-chair of the firm’s Global Women’s Initiative.


Title: EU Trademark Reforms: further changes applying from 1 October 2017

Author: Lexology / DLA Piper

Date: 15 August 2017


Extract: EU trademark law is currently undergoing the biggest reform in its history. 1 October 2017 marks another important milestone in the implementation of the EU Trademark Reform Package as a further set of very important amendments will come into force. The main areas of change include the abolishment of the graphical representation requirement for trademarks, the introduction of a certification mark at EU level and a number of procedural changes that aim to streamline proceedings within the EU.


Title:  Ex-Locke Lord Practice Leader Heads to IP Boutique

Author: The American Lawyer

Date: 24 August 2017


Extract: Maria Scungio, co-chair of the trademark, copyright and advertising practice at Locke Lord, left the firm this week to join the New York office of Boston-based intellectual property boutique Wolf, Greenfield & Sacks.

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