Cognate's Trademark Blog

T-Shirts, The Viking Clap, Motherwell Fans & Iceland’s Patent Office

It might well be trademark silly season at the moment. One of our favourite football, or should we say, soccer sites, reports on this trademark spat based around football chants.

Who Ate All The Pies write…

An Icelandic artist has been told to cease and desist selling a particular t-shirt after the Patent Office in Reykjavik decided that his homage to the ‘Viking clap’ was deemed to infringe on an existing copyright.

As you no doubt recall, the Viking clap (or ‘Thunder clap’ if you’d prefer) came to the fore at Euro 2016, where the Iceland team made it there own as they defied expectation to make it through to the quarter-finals.

Scholars of the clap (ahem), may also know that it was indeed a Scottish invention having originally been deployed by Motherwell fans against Icelandic Europa League opposition back in the 2014.

Anyway, in a Facebook post entitled ‘How The Grinch Stole The Viking Clap‘, artist Hugleiker Dagsson revealed that he is being pressured into stopping the sale of his popular ‘Hú’ shirts as the word ‘Húh’ is apparently already owned under trademark in Iceland.

The Patent Office have ruled that ‘Hú’ and ‘Húh’ are actually the same word and therefore Dagsson must either stop printing his shirts or pay royalties to the copyright holder.

Writing on Facebook, Dagsson has contested the decision, claiming that ‘Húh’ isn’t actually grammatically correct in Icelandic and that the chant itself was stolen from Scottish football fans in the first place.


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