A collective trademark was launched this week for Nepali orthodox tea to “help promote the commodity in the international market”. According to a report in local media
The Nepal Tea collective mark “will work as a tool to brand the product abroad and help Nepali tea producers to expand their footprint in the global orthodox tea market”. The report revealed.
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The collective mark was launched by officials at the base camp of Mount Everest, with Nepal agriculture minister Chakrapani Khanal claiming that “poor marketing and lack of commercialisation” has presented Nepali tea from becoming competitive in the international market, a situation that he hopes will change in the future. Indeed, Prabhat Kamal Bezboruah, chairman of the Tea Board of India Chairman, offered partnership on just that: “Nepal produces high quality tea – however, there is a need to build capacity at both production and enterprise level, and India is ready to cooperate on this front.”