Cognate's Trademark Blog

Trader Joe’s Don’t Take Kindly To Registration of TM “Trader Schmo”

In recent USPTO news, Trader Joe’s, the supermarket chain known for its eclectic and unique foodstuffs, recently filed an opposition to registration of the mark “Trader Schmo,” which is described as designating a wide variety of Kosher foods. Understandably, Trader Joe’s took issue with the mark, and particularly its use in the food category. The company instituted an opposition (which I cannot help but note is #999,999), arguing that “Trader Schmo” will confuse consumers because consumers will naturally switch “Joe’s” with “Schmo,” given the popular phrase “Joe Schmo.”

https://www.jdsupra.com/legalnews/trader-joe-s-takes-on-trademark-schmo-51052/

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