Cognate's Trademark Blog

Ritz Go Crackers Over China TM Infringement

The Epoch Times reported over the weekend that  Ritz crackers is at the center of the latest trademark infringement case in China.

They write..

On May 15, Dongguan Intermediate People’s Court in southern China’s Guangdong Province held a court session to hear a case filed by Intercontinental Great Brands LLC (formerly known as Kraft Foods Holdings) over the infringement of its Ritz trademark by two Chinese companies, Dongguan Changshunli Food Limited Company and Jiezhou Food Limited Company, according to a report by the state-run Dongguan Daily.

The U.S. company, the maker of the popular Ritz crackers, argued that the two Chinese companies had infringed upon its Ritz trademarks—which are registered in China—by selling cookies under the brand name Rize with a similar typeface. Ritz argued that the Rize name, as well as the packaging design, was very similar to its registered trademarks and confused consumers.

Intercontinental Great Brands demanded that the Chinese companies stop making and selling the cookies, which have been on the market since 2010, and pay a compensation fee of 5 million yuan ($775,230).

While representatives of the Chinese brand Changshunli were present for the court session, no representatives for the other accused brand, Jiezhou, appeared in court.

The result of the lawsuit would be announced at a later date, according to Dongguang Daily.


Share This Blog Post:

Leave a Comment