Cognate's Trademark Blog

“We Are Not Amused”…Barbour Call Levi Strauss A Trademark Bully

The Barbour jacket is an English tradition akin to a cup of tea or the queen so it’s an understatement to say they aren’t happy when Americans send them a “hopelessly flawed” cease-and-desist letter”

Law 360 Reports..

A century-old British luxury brand filed a scathing lawsuit Friday against Levi Strauss & Co. after being threatened with trademark litigation, calling the denim giant “one of the world’s biggest trademark ‘bullies.’”

J. Barbour & Sons Ltd. says it was forced to sue after “inexplicably” receiving a “baseless and hopelessly flawed” cease-and-desist letter from Levi’s over small tabs that have been featured on Barbour shirts for years.

“The demand letter is a classic example of severe overreaching by a company that has the dubious distinction of…

More at law 360 (paywall)

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