Cognate's Trademark Blog

Cognate’s Bennett Collen To Teach Masterclass At EUIPO Blockathon

The EUIPO (European Union Intellectual Property Office) and the European Commission have invited  Cognate founder Bennett Collen to be an expert at their 2018 Blockathon in Brussels from 22-25 June. Bennett will also be teaching a Masterclass on the applications of blockchain technology to trademarks.

The EUIPO have invited the best and most pioneering teams to join their alliance against fake products and to co-create the next level of anti-counterfeiting infrastructure, by working directly with manufacturers, logistics companies, customs, retailers and consumers.

Bennett and the Cognate team are very proud to have been invited to participate in this important event.

The Blockathon will be held  from 22 to 25 June 2018 (see programme) and will assemble many top specialists in law, IP rights, anti-counterfeiting, track and trace, ecosystem dynamics, logistics and security to support the 11 selected teams. The total prize to be awarded is EUR 100.000.

EUIPO write, This is the unique opportunity to work together with everyone you need to achieve the best possible solutions and to explore how blockchain technology can actually make a difference and lead to a better society.

The event will also feature the following keynote speakers

  • Andrus Ansip (European Commission Vice-President for Digital Single Market)
  • Lowri Evans (European Commission Director General, Internal Market, Industry, Entrepreneurship & SMEs)
  • Christian Archambeau (Deputy Executive Director EUIPO)

EUIPO executive director Antonio Campinos writes:

The EUIPO is determined to explore the potential of blockchain to interconnect systems and ensure security and immutability of data in order to add trust to our legitimate ecosystem for the benefits of citizens, enforcers and companies alike. We believe a strong networked alliance can be built to secure logistics, ensure the authenticity of goods, protect consumers and combat criminal and illegal activities.’.

The Blockathon will be held at AutoWorld, a museum housed in an emblematic location built during the industrial revolution and used for the International Exposition of 1897, at a time when society moved away from using horses to ‘horseless carriages’. A perfect place to return to the future to unleash the potential of blockchain technology and to make history together!

The Blockathon is inspired and supported by the team that created the largest Blockchain Hackathon in the world which took place between 5 and 8 April 2018. Get a taste. by looking their video on you tube.

There’s a lot more info at

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