Cognate's Trademark Blog

Law 360 Article: Coca-Cola Loses ‘Zero’ Trademark Case At Fed. Circ.

The Federal Circuit ruled Wednesday that The Coca-Cola Co. might not be able to register its “Zero” brand as a trademark, ordering more proceedings on whether it’s just a generic term for calorie-free soda.

The appeals court overturned a 2016 decision by the Trademark Trial and Appeal Board that the “Zero” brand name served as a source-designating trademark for Coca-Cola. (AP) Siding with the Dr Pepper Snapple Group in a case that’s been litigated for more than a decade, the appeals court overturned a 2016 decision by…


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