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Cognate Founder Bennett Collen, Blockchain Task Force of The International Trademark Association Published in the INTA Bulletin

Great article published in the INTA Bulletin earlier this week about the Blockchain Task Force, of which Cognate Founder Bennett Collen is the coordinator, about dealing with emerging issues in this fast moving field.

The New Emerging Issues Subcommittee comprising of the following individuals

Bennett Collen, Cognate, Boston, Massachusetts, USA

Phil Lodico, Brandsight, Inc., Saratoga Springs, New York, USA

Dorna Mohaghegh, Frankfurt Kurnit Klein & Selz, P.C., Brooklyn, New York, USA

Bárbara Porcario, Berken IP, Buenos Aires, Argentina

Is currently looking at

Applications of Blockchain Technology to Trademark Protection, Enforcement, and Practice (See Issue: July 15, 2018 Vol. 73 No. 12)

INTA note that Bennett Collen (Cognate, USA), had already begun exploring this question in depth through his company, which seeks to leverage blockchain technology to provide trademark owners with a secure means of documenting proof of first and continuous use. From there, the Task Force sought other potential avenues of utilizing the technology, and through research regarding the development of microcomputers, recognized the potential of utilizing blockchain technology in anticounterfeiting efforts.

 

Here’s the introduction to the article

Full Article at https://www.inta.org/INTABulletin/Pages/ApplicationsofBlockchainTechnologytoTrademarkProtection7312.aspx

What Is Blockchain?

A blockchain is a decentralized digital ledger of transactions that combines powerful cryptography algorithms with a system of decentralized computing power. In other words, instead of having a single party keep a record of all of the transactions that happen within a given system, a blockchain shares the task of recording those transactions among the people making them, and the underlying technology verifies that all users are keeping matching records.

This causes a blockchain ledger, and all transactions recorded within it, to be public, timestamped, and tamper proof. A hacker would have to control more than half the network’s computing capacity to change any record in a given block, and because blockchain records are comprehensive (i.e., they contain a record of every transaction that has happened in the history of that particular blockchain), the more records added to a blockchain ledger, the more secure it becomes.

The technology came to prominence as the backbone to cryptocurrencies such as Bitcoin and Ether, but has expanded beyond cryptocurrencies into other more tangible applications.

How Will Blockchain Affect Trademarks?

The Blockchain Task Force has found that there seem to be at least two immediately applicable uses for the technology (as well as many more potential future uses). The two immediately applicable use cases are:

  1. Creating blockchain-based records as a more secure and trustworthy recordkeeping system to prove trademark use; and
  2. Proving the provenance and legitimacy of goods in anticounterfeiting efforts.

Benefits of Blockchain-Based Records

  • There is unequivocal evidence of use in case of infringement.
  • Immutable timestamps—timestamps cannot be altered by any party—associated with proof of first use, filing date, registration date, etc., remove any question as to source/veracity/time of specimen creation and lock in a highly credible date on which that information was captured.
  • Use of registered and unregistered trademarks can be recorded on the same distributed ledger, creating a comprehensive picture of all trademarks in use and the extent of use in a particular jurisdiction.
  • Records can be made for trademark use in any jurisdiction.
  • Blockchain can be used to build comprehensive, unequivocal timelines of trademark use and rights.
  • Records are quick to obtain and always accessible (they cannot be destroyed).
  • They save time and money in discovery.
  • Blockchain may lessen the number of issues an infringer or other party will be able to challenge regarding use documentation because blockchain is secure and immune to alteration.
  • A blockchain protocol can ensure that all relevant data has been recorded, eliminating the incomplete recordkeeping that plagues many informal, or even formal, recordkeeping systems.
  • Assignments, chain of ownership, and sales of trademark rights are more secure.
  • “Smart contracts” (which are not contracts per se, but self-enforcing computer code that exists on a blockchain ledger) can be used to transact with blockchain.
  • Evidence of rights in Uniform Domain-Name Dispute-Resolution (UDRP) Policy and other domain name‒related disputes (possibility to redesign the WHOIS system to be compliant with the European Union’s General Data Protection Regulation (GDPR)) are more readily available.
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