Cognate's Trademark Blog

It’s All In The Stripe Say Helly Hanson

Norwegian sportswear brand Helly Hansen has filed a lawsuit against OFF-WHITE, alleging Virgil Abloh’s brand has infringed its trademark, The Fashion Law  blog reports.

Highs Nobility blog reports…

In its suit, Helly Hansen says OFF-WHITE has “adopted the infringing [trademark] with knowledge of, and the intent […] to create a false suggestion of an affiliation or connection between [OFF-WHITE] and Helly Hansen, where none exists.” Specifically, Helly Hansen is referring to the use of contrasting diagonal stripes, which the Oslo-based brand says it has been using in the United States for more than 40 years.

In the complaint, which was filed in Illinois’ Northern District Court, Helly Hansen alleges that OFF-WHITE “has adopted a logo that is confusingly similar to Helly Hansen’s HH Stripe Logo.” What’s more, it claims the stripe logo has been placed on products in similar locations to those on Hansen’s own offerings, “on the shoulder and sleeve of shirts and on the outer seam of the pants.”

Helly Hansen also claims that in recent years OFF-WHITE applied for and was granted at least two trademark registrations from the U.S. Patent and Trademark Office that infringe its own earlier trademark.


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