Cognate's Trademark Blog

Let’s Hope He’s Already Done It Himself, Chinese companies rush to register ‘Mbappe’ trademark

The Global times reports that dozens of Chinese companies and individuals have applied to trademark the name of French soccer star Kylian Mbappe, aiming to capitalize on the young athlete’s fame after he led his team to victory in the 2018 World Cup held in Russia, but experts warned of potential legal troubles arising from indiscriminate trademark filings.

The report reveals that

At present, 189 trademark applications have been filed to the Trademark Office of the State Administration for Industry and Commerce of China, 159 of them using the Chinese transliteration of Mbappe’s surname, as well as 30 applications for Mbappe written in roman letters.

But that number pales in comparison with the whopping 169 new applications that have been filed since July 1, right after Mbappe scored two goals, leading France to beat the popular Argentinian team in a match widely watched in China.

On July 2 alone, the first Monday after the match, 72 applications for the Mbappe trademark were filed, leading many to joke about the reaction speed of China’s business community.

Most of the recent trademark applications are waiting to be dealt with thus their specific information cannot be shown on the authority’s website.

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