Cognate's Trademark Blog

Peppa Pig Wins In China

This cheers our day up immeasurably. Here at Cognate Blog we are huge fans of Peppa Pig.

World Trademark Review reports…  In what has been described as a “landmark ruling”, two Chinese companies have been ordered to stop producing and selling products that use the image of popular children’s character Peppa Pig. According to GB Times, two UK companies which own the rights to the TV series, Astley Baker Davies Limited and Entertainment One UK Limited, filed for copyright infringement after discovering the sale of a kitchen set decorated with Peppa Pig images on its box . The kitchen set was being sold on Alibaba platform Taobao. In the decision, the judge from eastern Zhejiang Province’s Hangzhou Internet Court ordered one Chinese company, Jufan, to stop selling the product, and another, Jiale Toys Industrial, to stop producing it. The judge noted: “This case is a landmark in the way that it serves as a warning to the chaotic market, and it’s the first ruling on production copyright infringement.” While this is ostensibly a copyright case, it’s an interesting – and perhaps important – case to be aware of as it demonstrates how a full suite of IP rights is crucial to tackle fakes on Chinese marketplaces. (TJL)


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