Cognate's Trademark Blog

Cognate Joins GoDaddy

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Names, brands and trademarks. These are some of the most important assets of any business endeavor. A good name can make or break a business — it can draw customers to your company or repel them.

The founders of Cognate understood this well. Bennett Collen, the son of two trademark attorneys, and Jess Collen of COLLEN IP, a New York based trademark attorney with over 30 years’ experience (and Bennett’s father), had a lifetime of experience to draw upon when reimagining how trademark protection should work, and building a service that aimed to transform trademark documentation and management.

Companies put so much energy into naming and branding efforts but often lack the tools and resources necessary to protect these crucial business assets. Cognate was born as a simple, low-cost, yet highly effective way for companies to protect their rights in unregistered trademarks. Initially existing as a little more than an online database of names, the concept has grown and evolved into what it is today: a platform that empowers ventures of all sizes to protect their trademark rights (both registered and unregistered) by creating timestamped, tamperproof histories of their trademark use and subsequent rights, using blockchain and smart contracts.

Today, we’re happy to announce that Cognate is joining GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures. With more than 77 million domains under management, GoDaddy is the place where people come to name their idea, build a powerful online presence and attract customers.

So, needless to say, we think GoDaddy is a great fit for our team and we’re excited about the opportunity to help small businesses around the world with trademark documentation and management.

What will the future bring?

We’re going to be working hard with the GoDaddy team on future trademark and documentation management services – there are some exciting things on the horizon!

If you’re an existing Cognate customer, we are sending you an email with more information to address questions or concerns you might have.

Any information that has already been recorded on the blockchain remains there in perpetuity (which is why we adopted blockchain in the first place!), and in the future we’ll release a tool that will enable you to access that information.

Anything else?

Bennett, along with all-star engineers Chris Murdock and Matthew Rubino, are looking forward to joining GoDaddy, and the prospect of helping millions of small businesses protect their trademark rights. Perhaps most importantly of all, we give our most heartfelt thanks to all of our customers, advisors, mentors, investors, supporters, and even our detractors, for helping us reach this milestone!

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