Cognate's Trademark Blog

Balancing Trademark Protection With Price

Last week I read an article called “A Dozen Reasons Why Growth Companies (and Their Investors) Seek Federal Trademark Registrations”. It is a very informative and well-written article outlining the major benefits of federal trademark registration. The article was published by the National Law Review and is designed to get people to seek federal registration with the … Read more

What Are “Common Law” Trademarks?

In our introductory post, Jess touched on “common law” trademark rights. Most business owners (I daresay all) are familiar with the concept of a trademark. The basic idea being that registering a trademark protects it from being used by other businesses. However, the trademark concept that most have in mind relates to Federal trademark registration through … Read more