Cognate's Trademark Blog

The Supreme Court Explains Trademark Registration, And It’s The Best Ever

United States Supreme Court Building

Much has been said and written in recent weeks about the Supreme Court’s defense of the First Amendment in the Slants case (Did The Supreme Court Slants Case Just Approve A Big FU To Trademark Owners?), by striking down provisions of federal trademark law. The court has also provided us with perhaps the most authoritative explanation of … Read more

Examining Trump’s History: The New President And Trademark Rights

What does Mr. Trump’s history of trademark litigation foretell? We’ve made an extensive examination of lawsuits filed, administrative challenges in the Trademark Office, and Trump’s history of trademark registration ownership. Two of the things about Donald Trump which have become legendary are his love of the “Trump” brand, and his love of litigation. What do his … Read more

Texas Law School Ignores Secret to Preventing Trademark Litigation

There is a secret to preventing trademark infringement litigation.  But on a weekly basis, we see that the secret appears to be hidden in plain sight. It’s a secret which might escape even law school administrators. One thing is no secret: trademark litigation in the United States is very expensive. But avoiding litigation? Yes, there is … Read more

What Can We Learn From Uber’s ‘Otto’ Trademark Problem?

Uber seems to be in the news daily. Today, we hear they are being investigated by Chinese antitrust authorities about their proposed combination with Chinese company DiDi in that nation’s ridesharing market. Other reports tell of an $11.4 million fine imposed by the Pennsylvania Public Utility Commission just reinstated for operating illegally in 2014, which … Read more

Bush And Trump: Big Brands In Politics Work Like Other Trademarks

“Again and Again and Again and Again.”  Those are the words of the day in Republican presidential politics. Again the candidate is named Bush. Again the candidate is named Trump. Again a famous political name and legacy is asking for votes. Again, a household name, famous for other reasons, hopes that the brand power can transfer from … Read more