Cognate's Trademark Blog

Liverpool FC (UK) Files Trademark Suit in Texas District Court Over Use of Crest

Just a poor excuse for us to feature a picture of Liverpool’s new wonder striker. Egyptian, Mohamed Salah. He just has to look at a ball and it ends up in the net! Watch him here   Affiliate Networks reports……… On Apr 10, 2018, Liverpool F.C. filed a complaint in a District Court for a Eastern … Read more

JD Supra Article: What’s in a Name? Trademark Strength in the Blockchain Space

Law firm, Jaburg Wilk have published to JD Supra the following article about trademarks and the blockchain. Lots of detail and well worth a read… Extract Although the law is not yet fully developed in the blockchain space, the United States Patent and Trademark Office (“USPTO”)—the federal agency that oversees U.S. trademark registrations—appears to be … Read more

The trademarking of smells and scents is now a thing after recent amendments to US & EU legislation

Recent interpretation and amendments to US and EU Trademark law have allowed for the trademarking of scents. As commercial businesses seek to capitalize on nostalgia and sensory marketing to boost sales, the filings for such marks can only be expected to rise. reports IP Brief This makes for fascinating reading especially if you’ve ever read … Read more

Neuroscience the future of trademark?

Sounds exciting doesn’t it?  We wish we could tell you more  but unfortunately  all we have is the google alert and a link to a World Trademark Review piece, which is, unfortunately , behind a paywall.   Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside … World Trademark Review (blog) The paper, … Read more

T-Shirts, The Viking Clap, Motherwell Fans & Iceland’s Patent Office

It might well be trademark silly season at the moment. One of our favourite football, or should we say, soccer sites, reports on this trademark spat based around football chants. Who Ate All The Pies write… An Icelandic artist has been told to cease and desist selling a particular t-shirt after the Patent Office in … Read more

UK Law Firm, Lewis Silkin, Acquire Adslogans To Expand TM & Brand Services

London law firm Lewis Silkin has purchased the  specialist global marketing slogan search and resource provider, Adslogans. Adslogans has been working with the marketing and advertising industry since 1990 and is a service that enables clients, including leading brands and marketing agencies, to review existing straplines, slogans and catchphrases before clearing and launching new campaigns. … Read more