Cognate's Trademark Blog

Balancing Trademark Protection With Price

Last week I read an article called “A Dozen Reasons Why Growth Companies (and Their Investors) Seek Federal Trademark Registrations”. It is a very informative and well-written article outlining the major benefits of federal trademark registration. The article was published by the National Law Review and is designed to get people to seek federal registration with the … Read more

Tesla’s Trademark Problems In China Are Hardly Electrifying News

A Chinese entrepreneur named Zhan Baosheng registered the “Tesla” trademark in China. Then he waited. Once Tesla started selling its cars there, Zhan sued Tesla for almost $4 million dollars, plus the right to stop their trademark use. These types of practices highlight key differences in trademark rights and ownership which exist between most English … Read more