Cognate's Trademark Blog

Forbes Article: “College Football Bowl Sponsorship Names And Trademarks: What Can You Learn?”

NFL, sponsorship and trademarks are tackled in this Forbes piece published yesterday. Here’s a taster of the issues. To read the full article please link at the URL. Sponsorships can expand trademark rights. Association with events and sponsorships gives the trademark owner the ability to say its name is used beyond its core product range, … Read more