Cognate's Trademark Blog

Are We Running Out of Names to Trademark Global Companies

An interesting report from Bloomberg on the back of Yahoo! Inc’s rebranding to Altaba Inc.”   There’s some discussion about global company re-branding but what’s of more interest is the reference of the following quote by  corporate-identity consultant Tony Spaeth There is a numeric limit to the universe of names, the combinations of letters of five syllables … Read more