Cognate's Trademark Blog

The trademarking of smells and scents is now a thing after recent amendments to US & EU legislation

Recent interpretation and amendments to US and EU Trademark law have allowed for the trademarking of scents. As commercial businesses seek to capitalize on nostalgia and sensory marketing to boost sales, the filings for such marks can only be expected to rise. reports IP Brief This makes for fascinating reading especially if you’ve ever read … Read more