Cognate's Trademark Blog

Trademark “Use”: Understanding “Actual Use”, “First-to-Use” and “First-to-File”

  Some of the most common questions we get at Cognate are centered around the concept of trademark “use.” Three foundational concepts related to trademark use are actual use, first-to-use, and first-to-file. Actual Use Essential to enforcement and protection of trademark rights is the concept of “actual use” (or “use”). Trademark use is achieved when a trademark is … Read more